Olympic marathon champion Constantina Dita enjoyed an exclusive tour around the new ASCIS Flagship Sotre in Amsterdam. Dita gave an interview in which she talks about her preperation for London. It will be her 10th time to run London marathon. Also she talks about the Olympics and about her favorite shoes. ASICS opens its ultra-modern Flagship Store in Amsterdam, a unique store concept right next to the city’s most famous running spot. The new ASICS Flagship Store Amsterdam is more than just a retail outlet as it offers runners several exclusive services and is the first European site to offer the ASICS Running LAB concept to consumers. Developed by the ASICS Institute of Sport Science in Kobe (Japan), this service has, so far, only been available to professional athletes. The store is now partially open but will be fully operational, with all departments open to the public, at the beginning of March.